I am a big movie buff. My favorite genres include comedy, action, horror, and occasionally sci-fi. That said, I don’t get a chance to go out to the movies as much anymore and therefore I tend to read a lot of user reviews before deciding which film to make the effort for.
Why user reviews over critic reviews? I think they are just more honest and fun. Also, when looking to brush up on some old cult films or pulp classics, it's good to dig through user reviews to see which likeminded film fans agree are the truly classic films still worth an hour and a half of anyone's time. Horror film franchises especially benefit from the user review community - which saved me from the disasters of movies like "Critters 4" and "Hellraiser 9" ... well I skipped 3 & 4, 6-8, too, but "Hellraiser: Inferno" (2000) wasn't bad for straight-to-video.